“We spent a lot of money on photo shoots because we couldn’t find things in Dropbox or Google Drive, or we would have to recreate designs from scratch.”īy early 2020, Ko (CEO) had teamed up with Alex Zirbel (CTO) to formally start San Francisco-based Playbook. In my previous jobs, designers were quitting because file management was giving them so much anxiety,” Ko said. “Traditional cloud storage companies failed brand design teams and freelancers - sharing is confusing and people get lost in nested folders. Or put more simply, she wanted to build a new kind of cloud storage that would serve as an alternative to Dropbox and Google Drive “built by, and for, creatives.”
So in 2018, Ko left Opendoor to set about solving the problem she was tired of dealing with by creating file storage for modern design workflows and processes. The process wasted time and money, in her view. She realized that her teams were spending about 90% of their time digging around Dropbox looking for assets. Playbook, a startup that describes itself as a “creative file manager for designers” where “Pinterest meets Dropbox ,” has raised $18 million in a Series A funding round led by Bain Capital Ventures.ĬEO Jessica Ko was inspired to start the company after her experiences as a designer at Google and Opendoor.
0 kommentar(er)
